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株式会社ヤクルト本社の事業展開に関する一考察
https://doi.org/10.57375/00001532
https://doi.org/10.57375/000015320a30feea-6c2f-4a61-80b8-ea0389edf0ab
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
216-225.pdf (7.8 MB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2017-07-11 | |||||
| タイトル | ||||||
| タイトル | 株式会社ヤクルト本社の事業展開に関する一考察 | |||||
| タイトル | ||||||
| タイトル | Consideration of Business Deployment by Yakult Honsha Co.,Ltd. | |||||
| 言語 | en | |||||
| 言語 | ||||||
| 言語 | jpn | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | Business Deployment | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | Overseas Expansion in Asian nations | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | Yakult Honsha Co., Ltd. | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
| 資源タイプ | departmental bulletin paper | |||||
| ID登録 | ||||||
| ID登録 | 10.57375/00001532 | |||||
| ID登録タイプ | JaLC | |||||
| 著者 |
田中, 真由美
× 田中, 真由美× 植田, 達也× Tanaka, Mayumi× Ueda, Tatsuya |
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| 抄録 | ||||||
| 内容記述タイプ | Abstract | |||||
| 内容記述 | In this paper, business deployment by food company, Yakult Honsha Co., Ltd. is discussed on. This company has moved aggressively into overseas operations. Especially, sales in Asian nations has increased for several years. The authors focused on the sales strategy. A representative example is to take different sales strategies, over-the-counter sales and at-home sales based on their regulation and cultures. Through their business deployment, this company has achieved not only sales success but also increase of women's job opportunities and health enhancement for poverty group. Based on their actions and achievement in developing countries such as Asian nations, the authors discussed about their worldwide deployment. | |||||
| 書誌情報 |
福井工業大学研究紀要 号 47, p. 216-225, 発行日 2017-07-11 |
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| 出版者 | ||||||
| 出版者 | 福井工業大学 | |||||
| 書誌レコードID | ||||||
| 識別子タイプ | NCID | |||||
| 関連識別子 | TF00010413 | |||||
| 著者版フラグ | ||||||
| 出版タイプ | VoR | |||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
